Navigating Insolvencies in 2024 - Part 9 - AU Group

Navigating Insolvencies in 2024

Part 9 : Navigating Through Uncertainty – Strategies for Entrepreneurs

Roch Simard, MBA

AU Group Canada

About this virtual conference

On March 20, 2024, we hosted a virtual conference focused on navigating insolvencies in the coming year, presented to the Business Development Bank of Canada (BDC). In this insightful session, I had the privilege of interviewing Mr. Maxime Lemerle, the Lead Analyst for Insolvency Research at Allianz-Trade, as we explored the resilience of Canadian entrepreneurs in the aftermath of COVID-19.

As entrepreneurs face an increasingly complex and challenging economic landscape, the need for robust strategies to mitigate the impacts of potential financial instability has never been more critical. I engaged with Maxime Lemerle to explore practical strategies that entrepreneurs can employ to navigate through these turbulent times effectively.

Maxime’s Insights on Mitigation Strategies

Maxime shared a comprehensive approach to mitigating the impacts of economic challenges, highlighting the importance of diversification, proactive risk management, and leveraging trade credit insurance.


Entrepreneurs are encouraged to diversify their client base and supply chains. This strategy reduces dependency on a single source or market, thereby increasing the resilience of the business against unforeseen economic shifts.

Proactive risk management

A proactive approach towards risk management is crucial. This involves conducting thorough due diligence on business partners, implementing rigorous credit evaluations, and establishing stringent credit policies. Adopting agile business practices can further enhance a company’s ability to respond to market changes swiftly.

Trade Credit Insurance

Maxime also underscored the significance of trade credit insurance as a tool for real-time financial protection. This form of insurance can safeguard businesses against non-payment risks, providing a safety net in volatile economic conditions.


In an era marked by rapid technological advancements and economic uncertainty, adopting a strategic approach to business operations is essential for mitigating risk. The strategies shared by Maxime Lemerle, focusing on diversification, proactive risk management, and the use of trade credit insurance, offer a roadmap for entrepreneurs seeking to navigate these challenges effectively. By implementing these measures, businesses can position themselves to withstand economic fluctuations and thrive in the face of adversity.

About this series

This insightful session is part of our ongoing commitment to providing valuable perspectives that can help entrepreneurs and business leaders strategize for the future. For those who missed the earlier sessions, we invite you to review the conference materials available on our website for a comprehensive understanding of this evolving landscape.

For further details

For those looking for further details or who have additional questions, Jocelyn St-Onge from Allianz-Trade Canada and I, Roch Simard, are readily available as resources to assist you.

We extend our gratitude to Maxime Lemerle for his expert analysis, to Véronik Ménard and her team at the BDC for facilitating this important discussion, and to all the participants who joined us for this conference. It’s through these collaborative efforts that we can equip ourselves with the knowledge and tools needed to thrive in the evolving business landscape of 2024 and beyond.

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